ShopLikeNana Encourages Sustainability Via Your Grandparent’s Closet

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Make your model intergenerational and take into accout to tag your posts #ShopLikeNana.

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Just like the satisfaction of thrifting, you under no circumstances know what hidden gems are lurking in your favourite senior citizen’s bureau. It might be a useful bonding expertise asking your grandparent the historic earlier of their favourite closet staples. For our Not so Quick Vogue Week promoting advertising and marketing marketing campaign, Inexperienced Factors highlights Black Public Media’s social media promoting advertising and marketing marketing campaign #ShopLikeNana, together with how one can take part.

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Social media promoting advertising and marketing marketing campaign #ShopLikeNana encourages eco-friendly fashionistas to tug from a grandparent’s closet.

In response to a press launch relating to the issue, Black Public Media, in partnership with Paramount Plus, presents #ShopLikeNana: the third iteration of BE HEARD, a social media promoting advertising and marketing marketing campaign primarily specializing in components dealing with Black communities.

The intention of #ShopLikeNana is to carry consideration to dressing sustainably as not solely a method of saving the ambiance, nonetheless to “have a wonderful time time-honored culturally resonate sustainability practices.”

#ShopLikeNana was conceived by Emmy-winning director Sophia Clark and Producer Inuka Bacote-Capiga. The video “UNRAVELED: An Unserious Vital Half” stars comic Katrina Davis as a information reporter delivering viewers the true scoop on quick sample, together with its monumental human and environmental prices.

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That’s how one can take part in #ShopLikeNana.

You do not must be an environmental expert to take part in #ShopLikeNana. Whereas Black Public Media has chosen three “eco-stylers” to data the charge in highlighting how they retailer their favourite grandparents’ closets, you in all probability can contribute by posting your explicit individual expertise searching for in your grandparent’s closet.

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Whereas initially launched all via New York Vogue Week in September 2024, #ShopLikeNana will proceed all by September, per Black Public Media’s weekly dispatch. Sean A. Watkins, proprietor of the consulting and cultural media firm Agency of Pleasure, is the #ShopLikeNana reporter, and you’ll catch Watkins in movies posted all via Black Public Media’s social media pages all by the month.

So the next time you are feeling the urge to be inventive alongside alongside along with your garments, strive searching for in your grandparent’s wardrobe in its place. Bear in mind to make the most of the social media hashtag #ShopLikeNana to level off the methods you’re reinventing your grandparent’s sample — or recreating their favourite look!

This textual content material is a part of Inexperienced Factors’ 2024 Vogue Week programming, Not so Quick Vogue Week: A sequence relating to the designers, stylists, and creators utilizing their creativity to push in opposition to quick sample.

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